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MtvU (formerly College Television Network or CTN) is a division of MTV Networks which broadcasts a 24-hour television channel that is available on more than 750 college and university campuses across the United States. A Viacom-owned channel, mtvU both provides an alternative to standard music television for college students, and gives advertisers and music promotion companies access to college-age viewers, a valuable but traditionally difficult-to-reach demographic group.
At universities to which mtvU gains access, TV monitors are often set up in student centers and fitness centers, as well as in dorm lounges and common areas; students can also access mtvU through closed circuit cable. CTN originally began as a venture that installed video jukeboxes at these locations.
In 2008, MTV Networks discontinued VH1 Uno, a sparsely-viewed Spanish music video channel, and it replaced that channel with mtvU, to expand the channel's distribution further into regular cable homes.
According to its promotional materials, mtvU broadcasts exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events include the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides mtvU with a presence at campus tailgates. mtvU shows include Dean's List, the mtvU Awards, and mtvU Spring Break.
mtvU plays a mix of music programming with an emphasis on emerging artists. (mtvU VIDEO PREMIERES) Each hour, mtvU broadcasts news updates from ABC News (formerly CBS News, changed in late 2006 in the wake of the Viacom/CBS separation), including international news and college-related news. Twice an hour, MTV News airs stories on subjects such as music downloading, and musical artists under promotion by mtvU.
Additionally, mtvU airs several original programs produced by and featuring college students. The Freshmen features three rotating student panelists discussing new music videos and is hosted by Kim Stolz; Stand-In brings celebrities and intellectuals into college classrooms to teach for a day, and has featured people as diverse as Nobel Laureates Elie Wiesel and Shimon Peres; Madonna; John McCain; Marilyn Manson; and Jhumpa Lahiri.
It has also started a social networking site "Meet or Delete" along with Hewlett Packard.