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Bravo is a cable television channel owned by NBC Universal. It is currently seen in more than 80 million homes and was the first service dedicated to film, drama, and the performing arts when it launched by Cablevision as an advertisement-free channel in December 1980. In the early 2000s it switched from covering performing arts, drama, and indie film to being focused on pop culture like reality shows, fashion shows, makeovers, celebrities, and so forth. Bravo's programming schedule includes feature films (primarily from the Universal catalogue). Bravo also airs reruns of series from parent network NBC, and produces original reality content, most popularly Project Runway, Inside the Actors Studio, Kathy Griffin: My Life on the D-List, Queer Eye, Top Chef and Flipping Out.

Bravo TV was originally a service of Cablevision's Rainbow Media. Between 1999 and 2001, Metro-Goldwyn-Mayer had a 20% stake in the channel (in addition to fellow Rainbow channels AMC and Romance Classics). In 2001, a stake of Bravo was acquired by NBC; the company bought the entire channel for $1.25B in 2002. Parent company General Electric's merged NBC with Vivendi Universal Entertainment in May 2004, and Bravo's corporate offices are at NBC's Rockefeller Center in New York. Other cable channels owned by NBC Universal include CNBC, MSNBC, mun2, Sci-Fi Channel, ShopNBC, Telemundo, Sleuth TV, Chiller, Universal HD and USA Network, as well as some partial ownership of international cable channels such as CNBC World, CNBC Europe, and CNBC Asia.

Bravo has strong recognition among the young and among gay viewers in the United States. A study released in May 2008 ranked Bravo as the most recognizable brand among gay consumers. Bravo's age demographic is people 18-54, according to the Cabletelevision Advertising Bureau's cable television profiles.

According to CableMediaSales.com, Bravo is currently available in more than 80 million homes.

Bravo gives substantial advertising to both their original and off-network programming. Heavily promoted original content includes Inside the Actors Studio, Project Runway, Top Chef, and Celebrity Poker Showdown. Queer Eye for the Straight Guy, which Bravo now produces in-house, was once an example of the off-network shows aired by Bravo, such as The West Wing.

Bravo's "makeover" came in 2003 with reality series Queer Eye for the Straight Guy, which hit 3.5 million viewers.^[2]

Bravo utilizes block programming for both new shows and successful existing ones. Bravo has also had great success with programming franchises. These include their 100 Greatest... TV and the film retrospectives, based upon the concept of AFI's 100 Years... 100 Movies; Project Greenlight and Project Runway; Showbiz Moms & Dads and Showdog Moms & Dads; Party/Party and a handful of successful gay-themed dating and reality shows (i.e. Queer Eye, Project Runway, which contains several gay contestants, and Workout, which features a lesbian lead) a niche that had yet to be filled by the reality-heavy channels.^{[citation needed]}

In 2004 and 2006, Bravo carried coverage of the Olympic Games during the overnights and mornings produced by NBC. In 2008, the channel carried no coverage, as NBC Universal had acquired Oxygen, allowing Bravo to continue to carry their general programming schedule during NBC coverage of the Games.

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